Based in Amsterdam, she co-founded Adasight to drive data-driven growth for startups and scale-ups. Her last experience at Booking.com, where she managed the Affiliate Program and forged key partnerships, shaped her expertise in leveraging analytics for global expansion. Dayana is also mentor at the prestigious Startup Catalyst Endeavor.org

Born in Germany, Based in Amsterdam, Formerly Solution Consultant at Amplitude, and Optimizely. Gregor has advised from startups to large organizations like Adidas. He blends marketing, product, and analytics for a unique growth approach, aiding both B2B and B2C expertise to solve acquisition, retention challenges through analytics. He partners include Amplitude, Segment.

Allen is our Fractional CFO, helping guide Adasight’s financial strategy as we scale. He brings years of experience in finance transformation, currently leading key initiatives at BMW Group Financial Services Canada. At Adasight, he supports us with financial planning, forecasting, and performance tracking, always with a clear and practical approach. Allen’s superpower is turning complex financial systems into straightforward, actionable insights.

Based in Tokyo, Shoin, a Growth and Data Advisor at Adasight, has a rich background in Product Design, Management, and Data Analysis. Formerly boosting Hatch's growth, leading data and design at Teller Novel, and a VC at Digital Garage, he's pivotal in driving startup growth. Awarded the Good Design Award in 2017 for Street Academy.

At Crunchyroll (Sony Group), as Senior Product Manager, he spearheaded the Funimation user migration and the Crunchyroll Game Vault development. He is a product leader focused on improving app usability, engagement, and retention, leading to increased KPIs and reduced churn on web and mobile for many startups at Adasight.

Susana currently works on the digital assets of Adasight Marketing team and supports Adasight Growth. She is the go-to person when it is about Adasight brand identity, website and digital assets.

Product & Growth Leader with 10+ years of experience in the industries of e-commerce, fintech, ride hailing & telecom. Managed and scaled multiple products to 10M+ users. He is also Head of Product at Markaz Technologies (YC W22)

Olivia is our Marketing Analytics Consultant, leveraging her experience from Gojek and Growth Analytics Marketing to lead data services from implementation to business analysis. She’s passionate about teaching data analysis and driving success for our clients.

Ahmad transforms complex data into actionable insights and builds automated systems to streamline processes. With expertise in Amplitude, Google Analytics, Power BI, and Python, he leads data strategy optimization at Adasight and is developing LLM-based products to automate analytics workflows. He is passionate about fostering innovation and optimizing decision-making.

Based in Jakarta, Baya has a strong data experience in various sizes -- from startups to multinationals -- and various industries like tech, finance, supply chain, and entertainment. The experiences is the testament of his passion to help businesses grow through understanding and utilizing data efficiently beyond regular reports.

Ramona is a Product Designer, leader with hands-on design - helping people, teams and companies think, using design, and protecting the user experience throughout the development process. With 15 years expertise in Design, I've played a key role in helping companies - from small startups to giants through successful product launches and helped business to transform insights into profitable products.

Moaaz is Helping Adasight implement Make for Data & AI automation — guiding best practices, designing efficient workflows, and integrating smart strategies to streamline operations, boost productivity, enable scalability, and unlock new opportunities for data-driven growth.

Puji is creating visual masterpieces that not only captivate but also persuade. Specialize in crafting engaging designs for startups, enhancing conversions and user experience. Working with him means immersing your brand's unique narrative in an artistic process.

Dmitry is a Webflow Developer with over 5 years of experience. He has a passion for providing his clients with modern, clean, and fully validated websites.
His goal is to provide pixel-perfect, responsive, semantic, valid, fast, and clean code.

Sam Krempl builds operating systems where teams take ownership, work moves forward, and leaders get the updates they need without constant oversight. With 2+ years in Operations, he’s helped Adasight to implement more scalable practices, workflows, and documentation systems.

Kate DeWitt is a US-qualified lawyer with 13+ years of global experience advising startups, scale-ups, and public tech companies. Formerly Led global legal teams at Booking.com
and Head of Legal at Hubs, from startup to successful acquisition.

Simon advises companies on how to scale their data capabilities and unlock new growth — and he’s done this at some of the most advanced analytics orgs in the world. Previously at Meta, Canva, and Booking.com, Simon helped build and lead some of the largest in-house experimentation and analytics programs globally.