Based in Amsterdam, she co-founded Adasight to drive data-driven growth for startups and scale-ups. Her last experience at Booking.com, where she managed the Affiliate Program and forged key partnerships, shaped her expertise in leveraging analytics for global expansion. Dayana is also mentor at the prestigious Startup Catalyst Endeavor.org

Born in Germany, Based in Amsterdam, Formerly Solution Consultant at Amplitude, and Optimizely. Gregor has advised from startups to large organizations like Adidas. He blends marketing, product, and analytics for a unique growth approach, aiding both B2B and B2C expertise to solve acquisition, retention challenges through analytics. He partners include Amplitude, Segment.

Allen is our Fractional CFO, helping guide Adasight’s financial strategy as we scale. He brings years of experience in finance transformation, currently leading key initiatives at BMW Group Financial Services Canada. At Adasight, he supports us with financial planning, forecasting, and performance tracking, always with a clear and practical approach. Allen’s superpower is turning complex financial systems into straightforward, actionable insights.

Olivia is our Marketing Analytics Consultant, leveraging her experience from Gojek and Growth Analytics Marketing to lead data services from implementation to business analysis. She’s passionate about teaching data analysis and driving success for our clients.

Based in Jakarta, Baya has a strong data experience in various sizes -- from startups to multinationals -- and various industries like tech, finance, supply chain, and entertainment. The experiences is the testament of his passion to help businesses grow through understanding and utilizing data efficiently beyond regular reports.

Ramona is a Product Designer, leader with hands-on design - helping people, teams and companies think, using design, and protecting the user experience throughout the development process. With 15 years expertise in Design, I've played a key role in helping companies - from small startups to giants through successful product launches and helped business to transform insights into profitable products.

Moaaz is Helping Adasight implement Make for Data & AI automation — guiding best practices, designing efficient workflows, and integrating smart strategies to streamline operations, boost productivity, enable scalability, and unlock new opportunities for data-driven growth.

A meticulous Data Science enthusiast with a passion for solving real-world problems. Focused on continuous growth by refining technical skills and exploring innovative solutions, thereby enhancing both professional and personal development. Dedicated to leveraging data to drive impactful decision-making.

Creative and detail-oriented Product Designer with a passion for crafting intuitive, user-centered digital experiences. Skilled in UI/UX design, prototyping, and design systems with a strong foundation in user research and problem-solving.

A consumer-focused Product Designer with 4 years of experience in UX and digital innovation. Recently led membership and e-commerce projects for Adidas and Crocs, enhancing consumer engagement and business impact. Accredited in Business and Design Thinking (HPI-Stanford D-School) and passionate about entrepreneurship.

Works with startups and scale-ups to accelerate growth through UI/UX optimization, data-driven experimentation, and strategic growth metrics using tools like Amplitude, Statsig, Convert.com, VWO, ShopliftAi, Mixpanel, and Posthog.

Expertise in Data Analytics and Business Intelligence. Formerly at Gojek, Happy brings deep analytical skills to drive data-informed growth strategies.

Kate DeWitt is a US-qualified lawyer with 13+ years of global experience advising startups, scale-ups, and public tech companies. Formerly Led global legal teams at Booking.com
and Head of Legal at Hubs, from startup to successful acquisition.

Simon advises companies on how to scale their data capabilities and unlock new growth — and he’s done this at some of the most advanced analytics orgs in the world. Previously at Meta, Canva, and Booking.com, Simon helped build and lead some of the largest in-house experimentation and analytics programs globally.