Improved BetDEX’s Data Tracking and Analytics Capabilities using Amplitude

• Improved BetDEX’s data tracking and analytics capabilities using Amplitude.
• Defined multiple data tracking use cases to address key business questions, ensuring accurate data collection.
• Developed a clear taxonomy to analyze user behavior effectively.
• Optimized conversion tracking by accurately monitoring user registration processes, button clicks, and event triggers.
• Standardized event naming conventions to align all teams and ensure consistent data tracking.

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BetDEX needed a more reliable analytics framework to better understand user behavior and track conversion rates across their platform. A major challenge was getting different teams to align on consistent event naming and ensuring that the data collected addressed key business needs. Furthermore, tracking user actions during the registration process needed to be more precise to improve conversion tracking.

Adasight collaborated with BetDEX to improve their data tracking and user analytics through Amplitude. We started by identifying important business questions and defining key use cases to guide data collection. A user behavior taxonomy was created to give BetDEX deeper insights into how users interact with their platform. We also focused on the registration flow, tracking actions like button clicks and key events to monitor and boost conversion rates. Additionally, we worked closely with all teams to ensure consistent event naming, which allowed for better data tracking and analysis across the company.

With Adasight's guidance, BetDEX now has a more accurate data tracking system that provides clear insights into user behavior. The improved tracking of the registration process has already led to better monitoring of conversion rates, helping BetDEX optimize user onboarding. Additionally, the consistency in event naming across teams has enabled more accurate data analysis, supporting better decision-making and future growth. This partnership has helped BetDEX improve their understanding of their platform and user experience