How to integrate Amplitude and Convert

I. Introduction 

Making decisions based on user data can be crucial to success in the fast-paced online world. Amplitude and Convert are tools that help businesses make informed decisions based on user data. They provide insights into the behavior of users and their conversion rates. You can optimize your website to improve conversion rates by integrating Amplitude and Convert.

Do you want to get even deeper insights into your product performance and its performance?

Convert and Amplitude can be integrated seamlessly to provide powerful A/B testing. You leverage the strengths of both platforms. You can optimize your conversion rates if you understand the behavior of users. This guide is for anyone who wants to learn more about the A/B testing tool or has just started to explore its potential.

II. Why Integrate Amplitude and Convert?

Before we begin the integration process, let's understand why Amplitude & Convert can be beneficial.

Amplitude helps you analyze the user behavior on your site or app. This data provides insights into retention, engagement, and conversion rates. You can identify areas for improvement and make data-driven decisions.

Convert allows you to compare two versions of an app or website to determine which one performs best. Convert can integrate with Amplitude in order to track changes in user behavior and conversion rates.

III. Pre-requisites

You'll need some essential ingredients to begin this journey of integration:

• Existing Amplitude accounts: Make sure you have an active Amplitude account with administrative rights.
• Existing Convert Account: A functional convert account with an active subscription is also required.
• Basic familiarity with both platforms: While in-depth technical knowledge isn't essential, possessing a good understanding of both Amplitude and Convert's functionalities will be advantageous.

Remember, throughout this guide, we'll give clear instructions to ensure a smooth integration experience. Let's dive into the exciting world of combining Amplitude and Convert!

IV. Integration Steps:

A. Create a Convert Experience 

1. Log in to your convert account. After logging in, navigate to the "Experiences" section in your dashboard.

1. Click "Create New Experience." Give your new experience a descriptive name reflecting the A/B test you'll conduct.

1. Select "URL Rewrite" or "Visual Editor" as your experience type. This decision depends on whether you're modifying existing webpage elements or creating entirely new variations.

1. Define your control and variations. This involves creating the original version of your page (control) and setting up alternative variations (e.g., different button colors and headlines).

1. Save your experience. Ensure you're satisfied with your variations before proceeding.

Note: These are general steps; specific actions might vary slightly based on your chosen experience type. Feel free to consult Convert's documentation if you require further assistance.

B. Locating your convert API Key:

We need to retrieve your unique convert API key to connect your platforms seamlessly. This key acts like a secret handshake, allowing Amplitude to communicate and exchange data with your Convert account. Here's how to find it:

1. Head over to your convert dashboard. Once you're logged in, locate the "Settings" section. It's usually found within your account settings or under a dedicated menu option.
2. Navigate to "API". Search for "API" in the "Settings menu." This section contains your account's API key.
3. Find and copy your API Key. Find a field that says "API Key" or something similar. This key is a series of characters that serve as a unique identifier to access convert's programming features. This key is a series of characters you can copy to your clipboard. You'll need it for the next step.

Once you have the convert API key, it's time to set up Amplitude integration.

C. Setting Up Amplitude Integration:

It's now time to connect Amplitude with your convert API key.

1. Log into your Amplitude Account. You must be logged in using an account with administrative rights.
2. Access the "Admin" section. Look for the "Admin" option, usually found in the top navigation bar or within the account settings menu.
3. Select "Integrations" from the menu. Within the "Admin" section, navigate to the "Integrations" option. This section manages all external integrations connected to your Amplitude account.
4. Click on "Add Integration." Here, you'll initiate the process of adding a new integration to your Amplitude platform.
5. Search for "convert" and select it. In the search bar provided, type in "convert" from the list of available integrations. Once you find it, select it to proceed.
6. Enter your unique convert API key. Remember the key you copied earlier from your Convert settings? Paste it into the designated field within Amplitude for your convert API key.
7. Click "Connect." Finally, click the "Connect" button to establish the connection between Amplitude and Convert.com. Amplitude will attempt to verify your API key and initiate communication with your Convert account.

By following these steps, you've successfully connected both platforms! Now, let's move on to mapping crucial data points from Convert to Amplitude for deeper insights.

Note: It's crucial to ensure you're using the correct API key for your Convert account. An invalid key will prevent successful integration.

D. Map Convert Events to Amplitude Properties 

Mapping relevant Convert events to Amplitude properties allows data from your A/B tests to flow seamlessly into Amplitude for analysis. Here's an example:

• Convert Event: "Button Click" (occurs when a user clicks a specific button)
• Amplitude Property: "Clicked Button ID" (captures the ID of the clicked button)

By mapping events and properties, you can track user interactions within your A/B test variations and analyze their impact on user behavior within Amplitude. Refer to Amplitude's documentation for a comprehensive list of supported events and properties.

Note: This mapping process allows you to tailor data synchronization to your specific needs. Explore and select the events and properties most relevant to your A/B testing goals.

E. Verify Integration

Testing your integration after you have completed mapping is crucial to ensure the data is flowing properly. You can do this by triggering a test in your Convert experience (such as clicking a Button) and observing if data is displayed in Amplitude after a reasonable amount of time. This will help you determine if the integration is working correctly or if any issues exist.

V. Troubleshooting 

It is completely normal that you will encounter a hurdle during integration. Here are some common issues and potential solutions:

• Problem: Connection Error 
  Solution: Double-check your Convert API key and ensure it's entered correctly in Amplitude.
  
  

• Problem: Missing Data 
  Solution: Verify that you've mapped relevant Convert events to appropriate Amplitude properties for data flow.
  
  

• Problem: Data Discrepancies 
  Solution: If data between platforms appears inconsistent, allow some time for data synchronization and refresh your Amplitude dashboards.

If these troubleshooting steps don't resolve the issue, feel free to reach out to the support teams of both Amplitude and Convert.

VI. Utilizing the Integration

Now that your platforms are successfully connected let's explore how to leverage this integration for deeper product insights:

1. Analyze A/B Testing Results alongside User Behavior Data:

Imagine conducting an A/B test in Convert where you compare two different button designs. While Convert will tell you which variation resulted in a higher click-through rate, Amplitude allows you to delve deeper. You can analyze:

• User demographics: Which user segments responded better to each variation? (e.g., age, gender, location, device type)
• User journeys: Did users who clicked on the winning variation complete more desired actions within your product?
• Conversion funnels: Did any variation impact the completion rates of key conversion steps in your product journey?

Combining A/B testing insights of Convert with user behavior data from Amplitude gives you a comprehensive understanding of how users interact with your product and identifies areas for improvement beyond click-through rates alone.

2. Identify User Segments for Targeted Strategies:

You can leverage Amplitude's user segmentation capabilities and identify specific user groups that responded more favorably to certain A/B test variations in Convert. This empowers you to:

• Personalize your messaging and marketing efforts: Tailor your communication and product features to resonate with different user segments based on their test behavior.
• Run targeted A/B tests in the future:  Plan future A/B tests targeting specific segments of users more likely than others to respond positively to certain variations.

By combining the data from these two platforms, you will be able to optimize your product for different user segments, which in turn will improve engagement and conversion.

VII. Conclusion 

Successfully integrating Amplitude and Convert unlocks a powerful combination for A/B testing and product optimization. This guide equipped you with the knowledge and steps necessary to seamlessly connect both platforms, map your data, and ultimately gain deeper insights into user behavior within your product. Remember, continuous exploration and experimentation are key to maximizing the value of this integration. Keep testing, analyzing, and iterating your product based on the combined insights to achieve remarkable results.

This concludes the guide. We hope you found it informative and valuable in your journey towards data-driven product development!

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FAQs:

How does the integration of Amplitude and Convert specifically impact the ROI of marketing campaigns?

Integrating Amplitude with Convert can enhance ROI by providing deeper insights into user behavior, enabling targeted marketing strategies. By analyzing A/B test results in the context of user actions, businesses can refine campaigns for better conversion rates and more efficient use of marketing budgets.

Can this integration track user behavior across multiple platforms (e.g., mobile and web) simultaneously, and if so, how?

Yes, Amplitude is capable of tracking user behavior across multiple platforms, including mobile and web. The integration allows for a unified view of user interactions, helping to create a cohesive user experience and more accurate user segmentation.

Are there any limitations or known issues when integrating Amplitude with Convert on large-scale projects or websites with high traffic volumes?

For large-scale projects or high-traffic websites, potential limitations could include data volume management, performance issues, and the complexity of maintaining data accuracy. It's important to plan for scalable data infrastructure and possibly consult with both Amplitude and Convert support for best practices.