Amplitude and Adobe Analytics marketing analytics tools are designed to provide clear insights into the customer journey, helping businesses make informed decisions. However, both tools come with unique features designed to meet different requirements.
Let’s look deeper at how the Amplitude platform and Adobe differentiate from each other and what the best analytics tool for modern marketing requirements is.
Amplitude Analytics
The Amplitude platform allows users to track data and gain insights into user engagement, retention, and revenue. It offers deep, real-time behavioral insights into the customer journey in terms of web and product experiences to drive customer loyalty. Amplitude prioritizes data security and privacy, ensuring your data stays secure while you share your work across teams, share marketing insights, and make smart decisions.
All of this is achievable through the robust features Amplitude software offers. Besides their user-friendly nature, the features are also customizable and flexible. This gives product teams the flexibility to align their analytics needs with the Amplitude platform without needing to alter their current practices, such as data collection methods and reporting workflows.
Understanding the Amplitude tool
Amplitude is ranked the #1 product analytics tool used by industry leaders, including PayPal and HBO. It is an event-based product analytics tool that tracks user behavior based on product interactions, such as clicking a button or creating an account. Amplitude excels in event segmentation, a feature that filters events to better understand user behavior. For example, you can segment events by user demographics or device type and generate visualizations to compare behaviors across different user groups.
What is Adobe Analytics?
Adobe Analytics is a web analytics solution that provides multiple metrics and features for understanding website performance and digital marketing campaigns. These features include calculated metrics, segmentation, cohort analysis, and marketing attribution. However, it can be more complex to set up and use, especially for those without a strong technical background.
Amplitude vs Adobe Analytics
While Amplitude features are designed to understand customer behavior, Adobe is an analytics platform aimed at understanding digital customer interactions. Let’s discuss the similarities and differences between the tools below:
Features
Amplitude and Adobe product analytics have distinct features that set them apart. These features play an important role when choosing a suitable product analytics solution. Below are the unique attributes of both analytics tools:
Amplitude Analytics
- Behavioral analytics: Amplitude offers insights into customer behavior via personal preferences. It also helps analyze the impact of marketing efforts through user flow diagrams and retention analysis.
- User segmentation: Amplitude helps divide customers into smaller groups according to their characteristics, such as demographics and behavior patterns. User segmentation allows the launch of targeted campaigns and personalized interaction with customers.
- Event segmentation: Amplitude supports five default events and ten product-specific events. Event segmentation helps identify the top events, their frequency, and the user journey. A product click, ad click, and payment submission are a few examples of user events.
- Advanced analytics: Funnels, cohort analysis, feature flags, automatic user identification, customizable dashboards, and storytelling encourage data-driven decisions. Data-driven decisions drive higher conversion and revenue for your business. Amplitude dashboards also include advanced features, such as bulk filters, data ranges, email reports, behavioral cohorts, comments, and the ability to generate a public link.
- Real-time analytics: Amplitude updates its analytics once your data is updated. Real-time analytics keep you updated with your performance based on up-to-the-minute user interactions.
- A/B testing: Amplitude's A/B testing feature allows you to customize the experiments by developing your hypothesis, choosing a relevant metric, and obtaining user authorization. This helps increase customer engagement and conversion rates.
- Product paths and conversion funnels: Amplitude tracks the time required to make a purchase and highlights where users tend to abandon sites. This allows product teams to fine-tune their customer journeys through data-driven decisions.
- Customized dashboards: Amplitude offers pre-built dashboards which can be customized to suit your specific needs.
- Amplitude AI: Amplitude offers several AI-powered features, including Ask Amplitude chatbot, data assistant, anomaly detection, and recommendations.
Adobe Analytics
- Customer journey analytics: Adobe gains deep insights and customer journey analysis by organizing, filtering, and manipulating customer data.
- Journey IQ: Journey IQ is an Adobe feature offering fully customizable visualizations to understand the individual customer experience.
- Adobe experience manager: Adobe allows creating personalized content for each customer, managing marketing assets across channels, creating responsive forms for customers, and upgrading your cloud security to enterprise-grade level.
The following table summarizes Amplitude and Adobe Analytics features:
Pricing
Amplitude offers a free forever plan for beginners and startups with essential functionalities. Amplitude's starting paid plan offers unlimited product analytics, custom dashboards and formulas, behavioral cohorts, custom audiences and syncs, and online support. For the growth plan, Amplitude cost is available upon request.
Adobe Analytics has opaque pricing with no free plan or trial for beginners. It offers three paid plans with varying features and pricing.
Below is the comparison of Amplitude vs. Adobe Analytics cost:
Ease of use
Amplitude offers a user-friendly interface, highly customizable dashboards, and advanced visualizations. Users can easily adjust their analytical views to identify key insights, enhancing the overall experience quickly. Amplitude’s onboarding process provides thorough training to new users, ensuring they understand data-tracking best practices and are familiar with the interface. Additionally, Amplitude offers comprehensive documentation, resources, and user support to provide a seamless experience.
Adobe Analytics has a complex interface and a steep learning curve. It often requires a strong understanding of data analysis concepts and data cleaning before analysis.
The following table compares the usability of Amplitude vs. Adobe:
Amplitude benefits
Scalable features, data governance, and responsive customer support make Amplitude a preferred product analytics tool for 26% of the Fortune 100 and around 3000 customers. Using Amplitude will allow you to achieve the following benefits:
Detailed customer journey insights
Amplitude is an event-based tool primarily designed to optimize digital product interactions. It offers customer engagement and retention with in-depth reporting on retention, churn, and automated insights. Amplitude's advanced identity resolution enables users to be tracked across various platforms and devices, providing accurate and consistent data. On the other hand, the Adobe Analytics tool is session-based, which has limitations compared to the event-based model.
Cost-effective and easy implementation
Amplitude is a cost-effective tool with core analytics features available in its free plan. This makes it accessible for businesses of all sizes to start tracking and analyzing user behavior without upfront costs. It offers proactive data management to facilitate smooth implementation and ensure data quality. Amplitude's efficient setup and comprehensive data management features make it a superior and reliable analytics solution compared to Amplitude alternatives.
Effortless tech stack integration
Amplitude is committed to providing an open ecosystem and offering customers greater flexibility and choice. Therefore, it facilitates easy integration with data and marketing tools and external data warehouses.
User-friendly self service
Amplitude data analytics offers advanced capabilities with a user-friendly interface for non-technical teams. It enables collaboration, integrating product and marketing data into a unified platform to create a single view of the truth. It also includes tools like Team Spaces, Notebooks, and comments to enhance storytelling and facilitate cross-team communication.
Data governance and integrity
Amplitude prioritizes data governance and ensures data integrity with the following key features:
- Implementation solution design: Captures all information in real time allowing collaborative iterations.
- Automated verification: Automatically alerts for unexpected events or properties and quarantines them until reviewed.
- Automated format verification: Checks data values to ensure they match the expected format and flags any discrepancies.
- Object officiation: Marks objects as "official" to distinguish accurate components from incorrect ones.
- Object deduplication: Prevents the creation of duplicate objects.
- Object user tracking: Monitors where each event or property is used across the platform.
- Object transformation: Allows administrators to transform data and make changes in data warehouses as needed.
Advanced AI assistance
Amplitude uses Artificial Intelligence (AI) and Machine Learning (ML) to enhance product analytics. The platform offers advanced tools like a recommendation engine, product monitoring, and data assistant. In contrast, the Adobe Analytics tool lacks the practical AI and ML capabilities needed by teams.
Responsive customer support
Customers who purchase through Amplitude's sales team are assigned an account manager for personalized support and direct assistance from an Amplitude team member. The product management team is accessible and actively engages with customers to maximize product value. This ensures a quick and easy solution to any issues that arise during implementation.
How to choose the best product analytics tool?
Selecting a digital analytics platform is an important decision that impacts product, marketing, and customer experience analytics. Since each company has unique product data analytics needs, finding a suitable solution for your use case requires careful analysis of business needs to build trust in data.
Amplitude Analytics emphasizes detailed user behavior analysis, usability, scalability, and customization, making it ideal for companies exploring product opportunities. Therefore, if you’re seeking to improve product interaction and prioritize user experience, Amplitude Analytics is the ideal choice. Advanced product analytics capabilities without complex integrations and easy-to-navigate Amplitude dashboards makes product analytics granular and easier.
Adobe Analytics platform may be a fit if your company prioritizes traditional, session-based analytics and has the technical expertise to navigate the complex interface. Additionally, if your company already uses other Adobe tools like Adobe Target or Adobe Experience Manager, integrating them into the Adobe Analytics platform will maximize Adobe Analytics benefits.
FAQs:
How is Amplitude different from Adobe Analytics?
Amplitude focuses on advanced real-time analytics, customization, and user experience, making it ideal for businesses that need detailed insights and scalable solutions.
Adobe offers session-based tracking and customizable visualizations to understand user experience.
Which of the two tools provides the best value against the price?
Amplitude offers a rich set of features with affordable pricing plans. Amplitude’s free plan offers essential features for startups and businesses with limited needs.
How Do Amplitude and Adobe handle user data?
Amplitude gives users control over the definition of events and properties, making it a strong choice among analytics tools for business. It also adheres to industry standards and complies with relevant data protection regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
Adobe doesn’t offer the same level of flexibility but follows industry standards and complies with relevant data protection regulations.
Next steps: Maximize your data's impact with Amplitude
Once you choose a suitable product analytics tool, you must also align it with your business objectives. This is because the accuracy and granularity of insights significantly depend on the tool’s configuration.
Therefore, proper setup and integrations are essential for deriving impactful decisions from your data analysis. At Adasight, we help you find your product-market fit and clarify your insights with Amplitude so you can attract new customers and retain the existing ones.
If you want to maximize your data’s potential, reach out to us now to align your marketing/product efforts with a focus on growth.
